Absolut's timeless and culturally integrated marketing campaign is steeped deeply in swedish history and is nothing short of brilliant the mastermind lars olsson smith is the swedish mastermind behind absolut's original vision, and the creator of the present-day distillation method called rectification. Absolut vodka is taking an innovative approach to marketing its latest product, absolut botanik. Absolut marketing plan 1 the within that, the absolut company consists of a strong brand portfolio including absolut vodka, malibu, kahlua, and more. Keywords: absolut vodka brand, absolut vodka analysis, absolut vodka marketing strategy absolut vodka is one of the world's selling premium spirits brands and achieved sales of 107 million nine-liter cases in 2007.
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